Success Secret #4
Master the Internet as a Marketing Tool.
Master the Internet as a Marketing Tool.
There is no doubt about it...the Internet has changed the way people do business. The business of network marketing is no different.
The network marketing industry has seized upon the opportunity to take advantage of this technology.
You, as a marketer, have that same opportunity. But too many network marketers fail to use the Internet properly.
What many do is simply take the replicated websites that are given or sold by their company.
Most just let that site sit out there in cyberspace...and of course, nothing happens.
Maybe they tell their friends, family or other prospects to go to their company produced website and view an online presentation which usually contains a lot of hype and flash.
Again...very little progress is made.
Some go out and submit their replicated sites to the search engines for pay per click traffic.
Again...very little progress is made by most people.
You see, there's a problem with replicated sites. They're great to use with existing customers who can easily place an order right from your site, but they're horrible at bringing in new business.
In other words they don't attract attention from your target market and they don't get the people in your target market to take the action you want them to take while they're at your site.
Let me explain...
Remember the concept of positioning? Well these company produced sites are terrible positioning tools. They weren't designed to help you position yourself as an expert or authority. They're generally designed in a way that positions the company.
Furthermore, they too frequently miss the whole point of having a web site in the first place.
The number one goal of all of your marketing tools should be to generate leads. That's what your business needs, right?
You want a never ending flow of people clamoring to learn more about your product and/or opportunity.
You do that by having a web site that focuses on the needs, problems and concerns of your target market.
Your web site should give them some information to get their attention and then offer more information (in exchange for their name, email address and phone number). All the while, your site should be establishing you as an authority, expert or consultant. You want your visitor to think of you as the person to go to for more information about their needs.
You Need Leads
The life blood of your business are the leads you have. If you can create a way to keep those leads flowing into your business...you'll succeed. If you don't...you'll fail. Pretty simple, right?
The Internet is a perfect tool that you can use to keep the life blood flowing.
When I joined the On Stage Marketing in June 2008 I did not know how to use the Internet to grow my network marketing business.
Today, with what I've learned, I generate anywhere from 70-100 of my own leads every week. These are people who are already interested in my products before I've even spoken to them.
Do you want to learn how to do that? I know you do or you wouldn't be reading this.
Why don't you make a decision right now to learn how to use the Internet as a marketing tool. On Stage Marketing offers a class which will teach you how to harness the power of the Internet. This class is taught once a week. It's live and interactive like everything else they do.
Go here to learn more about it.
Anyway, that's all for today. In the next installment you'll learn about an incredibly important skill that goes hand in hand with the Internet.
Do you want to know what it is? Become an expert in your product:
know what it is...
know what it does...
know the features...
know the benefits...
Become an expert in your business:
know your company...
know your policies and procedures...(read them)
know your compensation plan...
When you become an expert, you are then qualified to teach other to become self sufficient in their businesses as well. It will take some work and effort. Are you willing?
Great! It's this training of your organization that will pay massive dividends in the future.
Let's meet again tomorrow for MISTAKE # 4 the next lesson in this e-Course series.
I've got something really important I want to share with you.
Until then...
To Your Success,
Brad Mirtes
Marketing & Business Consultant
(615) 713-1744
The network marketing industry has seized upon the opportunity to take advantage of this technology.
You, as a marketer, have that same opportunity. But too many network marketers fail to use the Internet properly.
What many do is simply take the replicated websites that are given or sold by their company.
Most just let that site sit out there in cyberspace...and of course, nothing happens.
Maybe they tell their friends, family or other prospects to go to their company produced website and view an online presentation which usually contains a lot of hype and flash.
Again...very little progress is made.
Some go out and submit their replicated sites to the search engines for pay per click traffic.
Again...very little progress is made by most people.
You see, there's a problem with replicated sites. They're great to use with existing customers who can easily place an order right from your site, but they're horrible at bringing in new business.
In other words they don't attract attention from your target market and they don't get the people in your target market to take the action you want them to take while they're at your site.
Let me explain...
Remember the concept of positioning? Well these company produced sites are terrible positioning tools. They weren't designed to help you position yourself as an expert or authority. They're generally designed in a way that positions the company.
Furthermore, they too frequently miss the whole point of having a web site in the first place.
The number one goal of all of your marketing tools should be to generate leads. That's what your business needs, right?
You want a never ending flow of people clamoring to learn more about your product and/or opportunity.
You do that by having a web site that focuses on the needs, problems and concerns of your target market.
Your web site should give them some information to get their attention and then offer more information (in exchange for their name, email address and phone number). All the while, your site should be establishing you as an authority, expert or consultant. You want your visitor to think of you as the person to go to for more information about their needs.
You Need Leads
The life blood of your business are the leads you have. If you can create a way to keep those leads flowing into your business...you'll succeed. If you don't...you'll fail. Pretty simple, right?
The Internet is a perfect tool that you can use to keep the life blood flowing.
When I joined the On Stage Marketing in June 2008 I did not know how to use the Internet to grow my network marketing business.
Today, with what I've learned, I generate anywhere from 70-100 of my own leads every week. These are people who are already interested in my products before I've even spoken to them.
Do you want to learn how to do that? I know you do or you wouldn't be reading this.
Why don't you make a decision right now to learn how to use the Internet as a marketing tool. On Stage Marketing offers a class which will teach you how to harness the power of the Internet. This class is taught once a week. It's live and interactive like everything else they do.
Go here to learn more about it.
Anyway, that's all for today. In the next installment you'll learn about an incredibly important skill that goes hand in hand with the Internet.
Do you want to know what it is? Become an expert in your product:
know what it is...
know what it does...
know the features...
know the benefits...
Become an expert in your business:
know your company...
know your policies and procedures...(read them)
know your compensation plan...
When you become an expert, you are then qualified to teach other to become self sufficient in their businesses as well. It will take some work and effort. Are you willing?
Great! It's this training of your organization that will pay massive dividends in the future.
Let's meet again tomorrow for MISTAKE # 4 the next lesson in this e-Course series.
I've got something really important I want to share with you.
Until then...
To Your Success,
Brad Mirtes
Marketing & Business Consultant
(615) 713-1744
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Marketing and Business Consultant
Marketing and Business Consultant
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Prospecting Secrets | Closing Techniques | Ad Copy Tips | Network Marketing Online | About On Stage Marketing | On Stage Marketing - The Briefing
On Stage Marketing Classes, Prices & Guarantees | On Stage Marketing - The Opportunity | FAQ's | Site Map | Privacy