Ad-Copy Tips
Learning Effective Writing Techniques to Grow Your Network Marketing Business.
Whether on the internet or in traditional print media good ad copy will lead to more interested prospects.
Learning Effective Writing Techniques to Grow Your Network Marketing Business.
Whether on the internet or in traditional print media good ad copy will lead to more interested prospects.
Dear Reader,
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college.
They were very much alike, these two young men. Both had been better than average students, both were personable and -- as young college graduates are -- both were filled with ambitious dreams for the future.
Recently, these men returned to their college
for their twenty-fifth reunion.
They were still very much alike. Both were happily married. Both had children. And both, it turned out, had gone to work for the same Midwestern company after graduation, and were still there.
But there was a difference. One of the men was
manager of a small department of that company.
The other was its president.
What made the difference
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college.
They were very much alike, these two young men. Both had been better than average students, both were personable and -- as young college graduates are -- both were filled with ambitious dreams for the future.
Recently, these men returned to their college
for their twenty-fifth reunion.
They were still very much alike. Both were happily married. Both had children. And both, it turned out, had gone to work for the same Midwestern company after graduation, and were still there.
But there was a difference. One of the men was
manager of a small department of that company.
The other was its president.
What made the difference
Famous copywriter - John Caples - sums up the art of copyrighting in one short sentence.
Whether on the internet or in traditional print media good ad copy will lead to more interested prospects.
Here is another great example of effective ad.
Direct mail expert Denny Hatch estimates that it generated more than $2 billion for the Journal since 1974. The MDA package (shown below ) beat the 28-year-old "unbeatable" control in two consecutive tests in 2002. The first test of the new package beat it by less than 10%, but the second and definitive test beat it by 24%.
Malcolm Decker's - Wall Street Journal Ad take action.
Whether on the internet or in traditional print media good ad copy will lead to more interested prospects.
Here is another great example of effective ad.
Direct mail expert Denny Hatch estimates that it generated more than $2 billion for the Journal since 1974. The MDA package (shown below ) beat the 28-year-old "unbeatable" control in two consecutive tests in 2002. The first test of the new package beat it by less than 10%, but the second and definitive test beat it by 24%.
Malcolm Decker's - Wall Street Journal Ad take action.
You can't see the content in the picture above, but here's how it starts.
"Copywriting is salesmenship in print" - John Caples
Of course the difference was on man read the Wall Street Journal and the other did not.
That was the ad that unseated the ad for the Wall Street journal. The copywriter borrowed the concept from a civil war story from over 100 years ago. The famous copywriter swiped the idea and adapted for his use.
If you haven't started a swipe file - you need to start - today!
The ad copy techniques used in the headline and body still work today. In fact, if you go around the internet, look in newspapers and in magazines you'll see variations of the ad copy used in this same ad.
The point is that human nature hasn't changed very much over time. The Wall Street Journal ad copy that attracted people and caused them to take action with the 50 years ago will do the same today.
Your headline - if expect to be successful - should accomplish four separate tasks Without them you'll be forced to buy leads somebody else generated.
Here's are the four components your ad copy must have to successfully generate leads:
1. Get attention. (Here's where your headline does its job. It's 80% of your task!)
2. Target the Market.
3. Deliver a complete message.
4. Draw the reader into the body of the copy, then take action.
Here are 8 different types of headlines followed by an example.
1. Direct Headlines. "JCPenny White Sale - 30% off"
2. Indirect Headlines. "You can Do It - We Can Help!"
3. News Headlines. "Introducing the 735i from Mercedes"
4. How-to Headlines. "How To Build A Business Of Your Own"
5. Question Headlines. "Are You Sick And Tired of Being Broke?"
6. Command Headlines. "Don't Read This Ad Unless..."
7. Reason-Why Headlines. "20 Solid Reasons To Own Gold Coins "
8. Testimonial Headlines. "Use Your Customers Testimonial Here"
These tips should give you a good start toward writing your headlines. It takes practice to become an effective copywriter. So don't expect your skills to generate success overnight. Training and practice will pay-off big time over the long term.
A technique used by famous copyrighter Mike------ is to write the ad out in long hand. Mike claims that certain connections are made in the brain that will allow you to become an better copyrighter.
For your convenience, these courses are delivered to your home office over the internet.
The Ad Copy Course in the Network Marketing Course (it's part of the Business Mastery Series) teaches the skills you'll need to grab the attention of your target market - all the way down to getting your reader to leave their personal data: name, email address, mailing address, phone number, etc... on your lead capture page.
Here's The Kicker: If Your Ad Is Not Capturing The Lead...The Copy Is Not Doing It's Job.
As a network marketer you need leads, they are the life blood of your business. If you don't have a never ending flow of leads (people to speak with about your product(s) and/or opportunity) you do not have a business. Dead In The Water!
YOUR ad copy - whether on the internet or in media print - must bring these leads to you.
If you don't learn how to generate your own leads with powerful ad copy you will have to pay somebody else to do it for you.
Lead Brokers Are In Business To Make A Profit From Your Lack Of Skill.
If a lead costs a broker $1 to generate, how much do you think you'll have to pay for it? The answer is more than $1...broker's profit.
In addition, you need to realize that the leads you purchase from a lead broker will probably be shared (sold) to other network marketers, so it's not exclusively yours.
Furthermore, you don't know how that lead was cultivated, do you?
It's just much better economically to learn ad copy and lead generation skills to produce your own leads. This will create a "better" lead for you. But, you can't fish until you "bait the hook". That's where becoming skilled at writing good ad copy comes in.
The Business Mastery Series Training Course will show you how to become a skilled ad copy writer so you can be a self sufficient home based business owner.
To Your Ad-Copy Success,
Brad Mirtes
Marketing & Business Consultant
That was the ad that unseated the ad for the Wall Street journal. The copywriter borrowed the concept from a civil war story from over 100 years ago. The famous copywriter swiped the idea and adapted for his use.
If you haven't started a swipe file - you need to start - today!
The ad copy techniques used in the headline and body still work today. In fact, if you go around the internet, look in newspapers and in magazines you'll see variations of the ad copy used in this same ad.
The point is that human nature hasn't changed very much over time. The Wall Street Journal ad copy that attracted people and caused them to take action with the 50 years ago will do the same today.
Your headline - if expect to be successful - should accomplish four separate tasks Without them you'll be forced to buy leads somebody else generated.
Here's are the four components your ad copy must have to successfully generate leads:
1. Get attention. (Here's where your headline does its job. It's 80% of your task!)
2. Target the Market.
3. Deliver a complete message.
4. Draw the reader into the body of the copy, then take action.
Here are 8 different types of headlines followed by an example.
1. Direct Headlines. "JCPenny White Sale - 30% off"
2. Indirect Headlines. "You can Do It - We Can Help!"
3. News Headlines. "Introducing the 735i from Mercedes"
4. How-to Headlines. "How To Build A Business Of Your Own"
5. Question Headlines. "Are You Sick And Tired of Being Broke?"
6. Command Headlines. "Don't Read This Ad Unless..."
7. Reason-Why Headlines. "20 Solid Reasons To Own Gold Coins "
8. Testimonial Headlines. "Use Your Customers Testimonial Here"
These tips should give you a good start toward writing your headlines. It takes practice to become an effective copywriter. So don't expect your skills to generate success overnight. Training and practice will pay-off big time over the long term.
A technique used by famous copyrighter Mike------ is to write the ad out in long hand. Mike claims that certain connections are made in the brain that will allow you to become an better copyrighter.
For your convenience, these courses are delivered to your home office over the internet.
The Ad Copy Course in the Network Marketing Course (it's part of the Business Mastery Series) teaches the skills you'll need to grab the attention of your target market - all the way down to getting your reader to leave their personal data: name, email address, mailing address, phone number, etc... on your lead capture page.
Here's The Kicker: If Your Ad Is Not Capturing The Lead...The Copy Is Not Doing It's Job.
As a network marketer you need leads, they are the life blood of your business. If you don't have a never ending flow of leads (people to speak with about your product(s) and/or opportunity) you do not have a business. Dead In The Water!
YOUR ad copy - whether on the internet or in media print - must bring these leads to you.
If you don't learn how to generate your own leads with powerful ad copy you will have to pay somebody else to do it for you.
Lead Brokers Are In Business To Make A Profit From Your Lack Of Skill.
If a lead costs a broker $1 to generate, how much do you think you'll have to pay for it? The answer is more than $1...broker's profit.
In addition, you need to realize that the leads you purchase from a lead broker will probably be shared (sold) to other network marketers, so it's not exclusively yours.
Furthermore, you don't know how that lead was cultivated, do you?
It's just much better economically to learn ad copy and lead generation skills to produce your own leads. This will create a "better" lead for you. But, you can't fish until you "bait the hook". That's where becoming skilled at writing good ad copy comes in.
The Business Mastery Series Training Course will show you how to become a skilled ad copy writer so you can be a self sufficient home based business owner.
To Your Ad-Copy Success,
Brad Mirtes
Marketing & Business Consultant